GA-HUB

Welcome To

Overview

Crowdsourcing brings people from different fields together to collaborate and generate diversed solutions for tough real-world problems. Generative art, as a synthetic product of autonomous systems and artists, has been widely utilized and invested in the NFT market. While today’s open source platforms for Generative Art, such as Open Processing, have made it more accessible for coders and artists to learn and collaborate, it is violating the intelligence property of the art pieces to some extend due to the fact that codes could be easily spread and copied. This raises a question about whether codes of Generative Art pieces should be kept as an open source or should be protected as a digital asset.

Generative Art & NFT

Duration: 4-5 weeks
My Role: UX Researcher, UX Designer
Tools: p5.js, Figma

Project Scope

Competitor Analysis

User Research

User surveys are sent to selected individuals whose profile background is creative coding and generative art on Linkedin. Received 20+ replies.
Imported data to Datawrapper for the purpose of visualizing data and comparing users’ concerns sbout IP and their levels of experience with NFT.

  • Research Method

  • Data Insights

Mid to high level of concern about IP

Low to mid level of experience with NFT

Mid to high level of experience with GA

Persona1

Persona2

Journey Map

Creative Coding 1

Creative Coding 2

Creative Coding 3

Creative Coding 4

User Flow & Wireframes

Onboarding

Join GA Hub community of generative artists.

Enjoy an immersive full screen video experience.

Home

Explore recommended items of your interest.

Explore

Connect and chat with potential clients and peers.

Export your works easily, and share to your clients.

Record every source code of items you own.



Message

Export

Profile



Usability Test

  • Needs instructions of swipe up gesture for first-time user

  • “The interface is beautiful. I didn't know at first that I could slide up and down because there were no hints. Once I discovered that I could swipe to operate, it was easy to know what to do with the rest of the interface.”

  • Need a larger view of Artworks at detail page

  • “Can I play with the artwork before I purchase it?”

  • The buttons at upper right corner is not easy to reach.

    Needs intuitive gestures or change buttons’ locations.

  • “I hope that the artists I like can share the stories and inspirations behind their works.”

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